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This web page neofocal.com states the following, "Neofocal Systems is a privately held fabless semiconductor company producing chipsets for fine granularity LED lighting control." We saw that the webpage said " Our products are the key components for networks of individually addressable smart LEDs , requiring only a single-conductor serial interconnection to provide both power and control signals." It also said " Neofocals innovative solutions enable unprecedented versatility and flexibility in lighting and display systems, while simultaneously improving e." The header had innovative as the highest ranking optimized keyword. It is followed by semiconductor, manufacturer, and LED which isn't as ranked as highly as innovative. The next words neofocal.com used was light. control was included but could not be viewed by search crawlers.